The East Is Red, The West Is Bending

The East Is Red, The West Is Bending

The East Is Red, The West Is Bending


(6 from 35 users)

0h 20m 1977 HD

Watch the east is red, the west is bending FMovies. Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"

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  • Director: Martha Rosler
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The East Is Red, The West Is Bending (1977)
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